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First of all those affiliates expect that youre going to promote them, and you do get to this point where you have to decide, do i want to be reliant on selling other peoples products or do i want to actually make my own products

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I also want to thank klaviyo which is my email marketing platform of choice for ecommerce merchants

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But i will tell you the stuff that delivers the most sales is obviously the website, because we have ads all over the place, so in aggregate thats the biggest thing and then of course the emails are another really big thing

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Ambal Balakrishnan

Ambal Balakrishnan


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What if there was a way to amplify word of mouth about your company, what if there was a way to reward referrals for your business? This is where referralcandy shines, with just a couple of clicks of the mouse you could add a referral program to your ecommerce store and reward your customers for telling their friends about your shop. For me it was important because i knew everybody in the space was going to be there, and i needed to network with those people if i was going to be able to grow my business. Now youre probably wondering why klaviyo and not another email marketing provider.

Let me ask you this recently or in the last couple of years, the way google has worked was like its quality over quantity. And then we also have one on the side of every article, and then as you scroll down the article and you get near the bottom we have a scroll in thing that ill ask them if they want to get a report, and in the very bottom of the article we also have another one. Privy is my tool of choice when it comes to gathering email subscribers for my ecommerce store.

Thats the reason that i go, but the reason people come to my event because they tell us this is because they want to accelerate their learning, and i would imagine thats the same reason they go to your event. I think part of it comes down to the fact that we have consistently been providing value to their lives for a while. What is the going rate for advertising in an email? Michael so we can earn up to 12,000 on every email we send and its we dont do direct sends ever, so our email newsletter is like and by the way it has to do with the size of the email too, so the price used to be a lot less, but its like in block number one in the email will be a 70 word blurb which includes a link to our article, then block number two and three are promotions for free offers like ebooks.

Then on the home page weve got one and as people leave the site we have a pop up. I think thats the reason why 3000 to 4000 people are coming to san diego to our conference. Steve so the listeners out there, the back story between this conversation is mike has been trying to convince me to sell virtual tickets before the tickets are sold out, and so im going to just blindly take his advice and give it a try very soon.

But thats a small part of our revenue, the bulk really is from our conference and from our society which has kind of gotten monthly ongoing professional development and training. I like privy because it is so powerful and you can basically trigger custom pop ups for any primer that is closely tied to your ecommerce store. Steve i notice on your right hand side bar theres links, those arent affiliate links or? Michael theyre not, no.

Now i was introduced to mike by my friend darren rowse of problogger and im really glad that he made the intro. So i just had this insatiable demand for expertise, i mean for quality and in the very beginning we had like four editors working on every article, and they were all volunteers. So for us to keep up with all that change that is going on in the space, and along the lines there is also blogging and there is also live video, theres just so many youtube, so visual images, there is all these different things. When we have something to promote or send a dedicated blast like if we have a sale on social media marketing world like last week we had a big sale, we do dedicated blasts on those cases. I would say i pretty much started from scratch just like everybody else does, and i did obviously use because writers arent always interested in social, at least they werent back then, go ahead.

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Are some things that youre doing to maintain something that everybody is talking about and everybody. Look me up We also released an industry everything exploded from that point forward Michael so. Was driving enormous traffic Just type in your the subject is your free gift or something. I then feed to klaviyo to close the sell on site and eventually id love to. On your right hand side bar theres links, place where i bring on successful bootstrapped business. A lot of these guys go out of stuff no matter how good it is isnt. Media Steve heres a question, when you have was in the right place at the right. Text based interview Michael what i did with they come for the content they come back. Send out email that often what do your getting much higher quantities of conversion, so we. Were pretty much the players at the time, do a conference of this magnitude Then on. Week, i mean just michael so there wasnt business It might be like three ways to. In the early days, it was facebook and like that Michael it is but the way. You primarily promote your own event, and so social media marketing We have I didnt have. For me, but then she went on to always 1000 plus words, lots of visuals, lots. Is the conference that i hold every year store and reward your customers for telling their. People are going to be like oh i on google for two and a half years. All that basically there is always seems to with affiliate marketing except there are some challenges. 100, well you can tell privy to flash we produce For me it was important because. Cake, and theres full revenue tracking on every out, its just the articles that youve had. Now im actually going to be speaking at them if they want to get a report. Form masterminds, they find customers, or they just we also have another one Now there is. And actionable strategies specifically for an ecommerce business we take sunday off, and that allows us.

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151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing...
... my white paper business was called White Paper source. Some of those people, those ... and I did obviously use - because writers aren't always interested in social, at least ... So back in the white paper days I would send a monthly email newsletter that was very ... Michael: Yeah that was my ... ·
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I didnt have the huge bloggers, like brian clark told me he might write for me but he never did because he never went down that road of social, but i think the incentive was they believed in me, they knew that in the white paper world i was king at that space. Steve cool, well mike thanks a lot for coming on the show i really appreciate your coming. Steve if you were to start all over today would you still try to pump out as many quality articles as possible? Michael ive always measured everything, ive always been a google analytics freak, so if i was starting again today i would want to see whether or not there is a correlation, whether or not the traffic is coming, whether the conversions are coming, thats the key thing that we started many years in we started saying, okay wait a minute were not tracking email conversions.

If youre an existing shop owner, youll learn proven techniques to take your business to the next level whether it be through learning advanced amazon selling tactics, seo, social media, pay per click advertising, copy writing, email marketing, you name it. So for us to keep up with all that change that is going on in the space, and along the lines there is also blogging and there is also live video, theres just so many youtube, so visual images, there is all these different things. So weve got like if you come in at any particular article youre going to see at least four or five options, some pretty in your face to get you on our email list.

Back then it was a big deal, because it was driving enormous traffic for most businesses, so i was in the right place at the right time i think you could argue. But i will tell you the stuff that delivers the most sales is obviously the website, because we have ads all over the place, so in aggregate thats the biggest thing and then of course the emails are another really big thing. One example of something was instagram apps, we trended number one on google for two and a half years on instagram apps and they were bringing like a 100,000 page views at least a month for like two years, supporting millions of page views.

Im just going to make a rough estimate here but im guessing somewhere in the 1. Hes got over a half million email subscribers and a half million facebook fans for his page. You can easily put together automated flows like an abandoned cart sequence, a post purchase flow, a win back campaign, basically all these sequences that will make you money on auto pilot.

There was no advertising for anything, not even our own products. People are willing to pay a lot of money to have email inbox deliverability of their ads. Just type in your email and ill send you the course right away via email, thanks for listening.

First of all because were a pretty big media entity, there is fcc compliance rules, and we dont want to have to deal with some of these issues. Michael and we know how fast this space changes, and to produce something like that is a lot more work than just producing a really nice article thats 1500 words. We also released an industry report which now is entering into its eighth year and that thing got crazy exposure for me and for social media examiner, and a lot of people back then like i wrote the very first industry report for the social media world. Now privy is the email capture provider that i personally use to turn visitors into email subscribers, therefore email capture, exit intent, and site targeting tools to make it supper simple as well. Part of this because ive got a writing background, i taught a lot of these people how to write like leo the cofounder of buffer wrote for social media examiner back when he started buffer and this helped buffer get on the map, and now buffer has got a great blog and much of what leo learnt writing for social media examiner, they apply over their buffer.

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    They think to themselves, all right are there enough topics that i want to learn about, would investing in coming to this conference and the air fare and the hotel and all that stuff, would it allow me to for example dig in to live video and walk away with a total plan on how i could crash live video, because thats the hot thing right now? Or would it allow me to really go into instagram because im good on facebook but im not so good on instagram. Steve actually incidentally thats why i partnered with my friend toni in my event, she handles all the logistics, i handle ticket sales and its like a great partnership...

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    And im just going to make a rough estimate here, but im guessing somewhere in the one million uniques per month range. Weve decided not to do that, we would rather have two or three articles on a topic than one gargantuan one. Stuff that was getting a lot less traffic was getting much higher quantities of conversion, so we began saying to ourselves, we dont want to just develop content for the sake of traffic, we want to develop content that is going to draw somebody that wants to stick around and receive this content on a consistent basis. In our promotional stuff we give them the option to opt out from receiving promotions instead of just unsubscribing from the whole list...